Landing page A/B testing allows you to sell more keeping your ad spend the same.…
Step 1. Analyze your Audience
Visitors leave Traces on your Site. With an experienced remarketing agency, you can bring back to your website those who showed to be the most interested in your offer.
Visitors behave differently on your site, and we can see what they do. Based on their level of engagement, we can segment the audience and target only those with high-purchase intent for our remarketing campaign.
If you have Google Analytics set up, we can analyze your previous visitors and segment them. If you don’t, we can create your account and link it to your website.
Step 2. Segmentation
When it comes to audience segmentation, AdWords and Facebook are potent resources, able to show the right Ad at the right Time.
We can segment your previous visitors based on time spent on your website, cart or form abandoners, previous purchasers, affinity audiences and more.
Segmentation allows us to show the right ad to the people most likely ready to take action, whether it’s a purchase, a phone call or a contact form.
Step 3. Remarketing Lists in Search Ads
By making use of cookies, we will be performing RLSA to tailor your remarketing campaigns. We can display ads to your previous users when they search the web for keywords we are bidding on.
This strategy will dramatically improve your ROI by showing ads to people who already know your website, plus they are actively searching for what you sell. RLSA lets you invest your budget only onto a very qualified audience.
As a consequence of choosing a good remarketing agency, your Ad Spend will drop while your conversion rate goes through the roof.
Step 4. Designing the Ads
Remarketing campaigns need a great creative design to work. A remarketing agency wouldn’t exist without good designers. Our in-house team have extended experience designing successful ads from scratch, in the most common sizes.
If you have an e-commerce site, we can run Dynamic Ads, showing visitors the same products they were looking on your website.
Other than image ads, we can create interactive banners to add an extra punch to the user experience.
Step 5. Campaign and Bidding
A successful remarketing campaign starts with a well-organised structure of ad groups and bidding strategy.
Our remarketing campaign are accurately optimised for ROI. Not a single $ will be spent in vain.
With a clear overview of the data, we make sure we bid the right amount per conversion or click to the right audience segment, exactly when those people are in the right place at the right time.
